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Danny LevyDanny Levy from Los Angeles, California wrote on December 8, 2010 at 5:50 pm:
My Grandpa was an amazing man. He was a wonderful grandpa and, well, I can't say anything more. His legacy and achievements is to good to be true, but they were true. He was an amazing grandpa and a wonderful human being.
Ryan Peterson HealeyRyan Peterson Healey from San Francisco, CA wrote on December 7, 2010 at 5:49 pm:
I was saddened to hear about the passing of Joseph Cerrell. I had the honor of taking his class while at USC (1994) and then later interning and eventually working for Cerrell Associates. I remember those days working at Cerrell Associates fondly and credit Joe, Lee and Hal with shaping me into the professional that I have become. He encouraged me to follow my dreams and go onto law school and become an attorney.

I often look back at Cerrell Associates website to see what Joe and everyone else is up to. I only hope that one of these days that I can pass along all the wisdom that Joe imparted to me.
My thoughts and prayers are with Lee, Sharon, Steve and the rest of the family. Joe was a very special person and will be missed dearly by not only myself but by anyone who had the honor of crossing paths with him. Rest in peace.

Love, Ryan Peterson Healey (1994 - 1996, employee)
Armelia Mason, employee 1998 - 2006Armelia Mason, employee 1998 - 2006 wrote on December 7, 2010 at 5:45 pm:
I love you PaPa, your Spirit will be in my heart!
My memory of Mr. Cerrell's brainstorming meetings, one-liners, storytelling, Holiday parties, Beach parties, gift giving and lesson taught; he would say to me, "Excuse me!" from not knowing when to button my lip; "Did you learn your lesson?" from trying to do things on my own to the "Sorry about your brother" note he slipped in the inter-office mail!
I would break away from the Dash man sometimes just to stand at his office door until he would look up from always working on something "to even look my way" - that would be the strength I needed to get through that day!
That same love and compassion trickled down the corridor of offices from Steve, to Sharon to Mommy Cerrell - I just loved the offices close to the Exit!
To be associated with Cerrell Associates was a stirring of the Pot of something good, wonderful and even marvelous. Be blessed With total admiration, love and respect, Armelia Mason
Lori PendroffLori Pendroff from Los Angeles wrote on December 7, 2010 at 5:44 pm:
I was very saddened to hear of the passing of Joe Cerrell. Though it had been many years since Joe was my boss, I never forgot him, nor Lee. I was proud to work for Cerrell Associates, back some 25 years ago or so when I was young and without a career. Although just the receptionist and probably leaving the company without too much of an impact, I felt like one of the team and has treated as such! I think I learned the concept of team work and the importace of a "sense of urgency" from the Cerrells.

Now, years later and many employers past, a leader of a small non profit mental health agency in Los Angeles County, I keep a little of Joe and Lee Cerrell with me. I even laugh out loud now when I catch myself yelling out from my office for my staff (I remember Joe doing this often)... I also remember that hours that he spent talking to people, always about any number of topics!

I can only aspire to achieve such greatness for my passion and cause as Joe did for his and all who believed in him for their advocacy.

May peace be with the Cerrell Family and the Cerrell Associates' family during this difficult time. With respect, Lori
Emily KnolesEmily Knoles from San Francisco, California wrote on December 6, 2010 at 5:43 pm:
I was fortunate to work as an intern with CAI while attending USC. I feel blessed to have been able to work for Joe and learn from him and the wonderful people he surrounded himself with. I will forever be thankful for the work Joe did in politics and for the Unruh Institute at USC. Joe taught me to enjoy the work you do and enjoy the life that comes with it.

Thanks Joe. You will always have a place in my heart and the heart of all the other students you helped teach. I hope your family finds comfort in your wonderful memories during this time.
Best wishes,Emily (Berg) Knoles
diego brasiolidiego brasioli from Rome, Italy wrote on December 6, 2010 at 5:42 pm:
Joe Cerrell was the first "official Personality"; that I met when I arrived in LA in July 2003, upon my assignment as Consul General of Italy. The very day after my arrival, he kindly invited me for lunch at his favourite restaurant, Marino's. Already during tha first meeting, I was pleased to discover, beyond the legendary political consultant and the super-effective President of the National Italian American Foundation, a Man of great values, a close Friend. We kept that tradition of sharing a good Italian meal at least every two weeks, for the next four years...

Apart from the innumerable official gatherings (at City Hall, the LA County, with the Governor, at Casa Italiana, the Italian-American Lawyers association, the NIAF Gala in Washington every October) our families got together many, many times: I remember with special fondness the relaxed moments with the kids (my children, his grandchildren) at the beach in Oxnard for the 4th of July, at the Stadium for the games of the Trojans, at the Staples for the Lakers, and discovering together the Italian LA.
In 25 years of work in the Foreign Service, nobody has impressed me more than Joe. His advice, his wisdom, his smile, were always with me. He introduced me to the way of living in the US, and he made me understanding through his example how great this Country is. This is a big loss indeed, for all those who were so lucky to have met him.

Few days ago I received, as always this time of the year, the traditional funny invitation card for the Cerrell's Xmas Party at H.M.S. Bounty (best booze and shrimps in town!. The picture of Joe and Lee smiling together on the envelope is now on my desk, and brings back so many good memories...
The Brasiolis wish to express their sympathy to Lee, Steve, Sharon and Joe, as well as to the grandchildren and to the whole wonderful Staff of Cerrell Associates. Arrivederci Amico mio! Diego
Steve PowellSteve Powell from Vista, California wrote on December 6, 2010 at 5:41 pm:
I have so many wonderful memories of Joe. I could certainly write about his humor, which was wickedly funny; his political savvy, which is legendary; his historical stature as one of the pioneers of the political consulting business; or his unwavering love for his wife and children.

But there is one memory I think best exemplifies, for me, who Joe was and why so many of us feel such a sense of loss.
n 1980, I was at then end of my rope. For three years I had struggled to get a mini-series produced. But, like many Hollywood stories, there was no happy ending. At the last minute, the folks we were basing the series on abruptly pulled out of the deal.

Suddenly, I was broke, unemployed and divorced. I even lost my dog since I had no place to keep him. In desperation, I called an old friend from my days working politics in Indiana for help finding a job. He knew Joe and suggested I give him a call and I was hired.

Jump cut to six months later. I was enjoying my new job, but had yet to really establish any real relationship with Joe and Lee on a personal level.

One night, I was asked to drive Joe and Lee to an event in their brand new, shiny black Audi 5000T. It was a beautiful car and Joe loved it. I dropped them off at the event and drove around the back of the hotel to the entrance for the underground parking. There was a line of cars, and I waited as cars slowly made their way down the ramp.

Finally it was my turn and I pressed gently on the gas pedal to move forward when the car suddenly lurched forward at full speed sending me into the back of the car in front of me as well as the hotel wall.

The police were called and it was nearly an hour before I made my way to the event and tracked down Joe and Lee. I was certain the result would be my being fired, but I nervously explained what had happened. Instead of the expected anger and blame, Joe's first question, was I hurt? When I replied no, he said, "That's why we have insurance. Don't worry about it. Go get yourself a drink. You look like you could use one."

That little story is, in a nutshell, why Joe was so much more to me than a boss, or even a mentor. I ended up spending five wonderful years working for Joe and only left because I no longer felt comfortable electing Democrats. Joe even understood that, wishing me well and offering advice as I started my career over as a Republican.

I will never be able to repay him for what he taught me and the opportunities he gave me. He was a truly wonderful man, and a person I was lucky enough to call my friend. He will be missed, and for me, life will never be quite the same without him.
Eileen PadbergEileen Padberg from Orange County, CA wrote on December 5, 2010 at 5:40 pm:
Spent many weekends with the Cerrell's at Paul Priolo's beach house in Malibu. In 1973, it was Joe Cerrell that forced me to go from International Assoc. of Political Consultants meeting in Paris on to Italy because he said that I just couldn't be that close to my homeland without touching Italian soil. Joe, Lee, daughter Sharon and son Joey and I touched down at Milan for a 4 day whirlwind trip of Rome, Venice. When we got off the airplane in Milan he made me kiss the ground - saying you are on Italian soil, rejoice! R.I.P to a fellow Calabrese.

I have so many memories of Joe that I could fill a book!!
Funny that he passed on the same day as Elaine (Elaine's in New York) so that he could continue to gossip in the hereafter.
E 'stato un piacere sul fatto che PAL.